Blog
Notes on building software that has to work
What we have learned delivering custom web, mobile and enterprise platforms across Europe — written for the people who commission software rather than the people who write it.
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What to Ask a Software Development Company Before You Sign
Portfolios and case studies are marketing. These are the questions whose answers actually predict how the project will go — and what a good answer sounds like.
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How to Add AI to an Existing Product Without Wasting the Budget
Most AI features that get built are demonstrated once and quietly removed. The ones that survive have something in common, and it is not the model they chose.
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RAG or Fine-Tuning: Which One Does Your Use Case Need?
The two approaches solve different problems and are constantly proposed for each other. The distinction is simple once stated: one supplies facts, the other teaches behaviour.
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The European Accessibility Act: What It Means for Your Website and App
The obligations have applied since June 2025, and much of the market is still treating accessibility as a nice-to-have. Here is who is covered, what conformance involves, and what it costs to leave it late.
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What Does Custom Software Actually Cost?
Nobody can quote a figure without knowing what you want built, and everyone in the industry knows it. What can be explained is which decisions move the number, and by how much.
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Native, Cross-Platform or PWA: How to Choose for a Mobile App
Three ways to put an application on a phone, with genuinely different economics. The choice is decided by four questions, and none of them is which technology is best.
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Rescuing a Software Project That Has Stalled
Late projects are rarely late for the reason given. Before deciding whether to continue, replace the supplier or start again, there is a two-week exercise that usually settles it.
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MVP: How Small Is Too Small?
Cutting scope is the standard advice and it is right, but an MVP can be cut until it teaches nothing. The line is not about size — it is about whether one person can finish one real job.
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Nearshore Development in Central Europe: What It Actually Buys You
The pitch is cheaper engineers in your own time zone. The real advantages are less obvious than the rate card, and so are the ways it goes wrong.
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How to Write a Software Brief That Gets You an Accurate Quote
Suppliers quote what they understand. A brief that describes the problem precisely and leaves the solution open produces closer estimates, better proposals and fewer arguments later.
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Custom Software vs Off-the-Shelf: How to Decide
The honest default is to buy, not build. This is a description of the specific circumstances in which that default is wrong, and how to tell whether yours is one of them.
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