Cookie Policy
Version: 1.1 · Effective date: 8 September 2026
What are cookies?
A cookie is a small text file stored on your device to remember your settings and preferences across visits. Cookies may be session-based (deleted when you close your browser) or persistent (stored for a longer period). Related technologies, such as your browser's local storage, work differently but raise the same questions, so they are covered here too.
How do we use cookies?
This website does not need any cookies in order to work. It serves static pages, there is no login and no shopping basket, so nothing is stored on your device unless you agree to it or unless you have made a choice we need to remember.
We use one optional analytics tool, Google Analytics 4. It is loaded only after you accept it in the banner shown on your first visit. If you decline, or simply ignore the banner, the analytics script is never loaded, no request is made to Google Analytics, and no analytics cookies are set. This is not a matter of cookies being set and then ignored — the tool is not started at all.
Web fonts and other third parties
The typefaces used on this site are served from our own server, not from Google Fonts or any other font service. Your browser therefore never contacts a third party to render this page, and no third party learns your IP address from visiting it.
Beyond the optional analytics described above, this website embeds nothing from anyone else: no advertising, no social media widgets, no video embeds, no chat tools, no tag managers. If you decline analytics, every request your browser makes while reading this site goes to img.ventures and nowhere else.
What is stored, and for how long
| Name | Set by | Purpose | Duration |
|---|---|---|---|
consent (local storage, not a cookie) |
This website | Remembers whether you accepted or declined analytics, so you are not asked on every page. Set as soon as you choose; contains only the word "granted" or "denied". | Until you clear your browser storage |
_ga |
Google Analytics (only after consent) | Distinguishes one visitor from another so that visits can be counted rather than page loads | 2 years |
_ga_<property> |
Google Analytics (only after consent) | Keeps the state of the current visit | 2 years |
We use Google Analytics to see which pages are read and which are ignored, so that we write more of what is useful. We do not use it for advertising, we have not enabled Google Signals or advertising features, and we do not combine it with data from any other source. Google acts as our processor for this purpose and may process the data outside the European Economic Area under the transfer mechanisms described in our Privacy Policy.
Changing your mind
You can withdraw or give consent at any time using the Cookie settings link in the footer of every page. Withdrawing takes effect for any page loaded afterwards; a script already running in the current tab stops when you next load a page.
Declining costs you nothing. Every part of this website works identically either way.
Email communication and contact forms
Information submitted by e-mail or through the contact form on this website is used solely to respond to your request. Details on the processing of personal data are set out in our Privacy Policy.
Cookie management in your browser
Independently of the choice above, you can manage or delete cookies in your browser settings at any time. Guidance for common browsers is available at aboutcookies.org. Because this website needs no cookies of its own, blocking them will not stop any part of it working.
Processed in accordance with Regulation (EU) 2016/679 (GDPR) and the ePrivacy rules applicable in Ireland.
IMG VENTURES LIMITED, 77 Camden Street Lower, Dublin, D02 XE80, Ireland · hello@img.ventures